The prominence of mobile applications has exploded over the past few years, and with good reason. These apps provide a simple conduit between users and networks and allow businesses to provide services or content in exchange for ad revenue or data collection. The app boom provides an opportunity for midsize businesses to get ahead of the competition by properly managing mobile apps, but it also introduces some obstacles that must be considered when building a forward-looking network infrastructure.
Mobile Apps as the Future of Big Data
Industry analyst firm Gartner has watched this trend mature and now predicts that by 2015, the majority of mobile apps will collect and analyze large amounts of data concerning users and their social graphs. This means that within a few years, mobile will be at the heart of most big data initiatives. The company also predicts that by 2017, wearable devices will compromise 50 percent of application interactions, providing even more detailed information about users.
Despite these trends, Gartner suggests that most IT departments are not yet ready to take advantage of the flood of information cascading in through these apps and devices. While many of these mobile apps — especially the existing apps for wearables — collect plenty of valuable information, most of it is only used in direct support of the application's functions.
By getting out ahead of this mobility trend and preparing their systems to take advantage of this new data, midsize businesses can turn proactive thinking into a market advantage. Grasping the advantage here is all about preparing the infrastructure to not only manage mobile apps, but to also manage and master the massive influx of information they will provide.
This transition is the perfect time to expand the company's cloud footprint to build a powerful synergy between the cloud, mobile and big data solutions.
Managing Emerging Legal Concerns
Gartner also predicts that as more information is collected from apps and wearables, some IT departments will have difficulty managing the sensitive nature of the information. Data collected from smartphones, tablets and wearables can be both extremely personal and protected by law, and it will fall to IT managers to ensure that the management of this new influx of data is compliant with the company's information governance policies.
IT managers must be mindful of which policies affect which groups of data and ensure that information that should be managed in-house is not accidentally shifted to the public cloud while it is being analyzed.
These new data realities will add a significant layer of complication to the network infrastructure and the rules that govern it, but the cost of not managing this data correctly could be very high. Not utilizing the influx of data nor properly managing mobile apps can lead to a competitive disadvantage, and failure to properly secure customer data, especially the data retrieved through wearables, can lead to legal issues or customer service nightmares.
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Like us on Facebook. Follow us on Twitter.
Mobile Apps as the Future of Big Data
Industry analyst firm Gartner has watched this trend mature and now predicts that by 2015, the majority of mobile apps will collect and analyze large amounts of data concerning users and their social graphs. This means that within a few years, mobile will be at the heart of most big data initiatives. The company also predicts that by 2017, wearable devices will compromise 50 percent of application interactions, providing even more detailed information about users.
Despite these trends, Gartner suggests that most IT departments are not yet ready to take advantage of the flood of information cascading in through these apps and devices. While many of these mobile apps — especially the existing apps for wearables — collect plenty of valuable information, most of it is only used in direct support of the application's functions.
By getting out ahead of this mobility trend and preparing their systems to take advantage of this new data, midsize businesses can turn proactive thinking into a market advantage. Grasping the advantage here is all about preparing the infrastructure to not only manage mobile apps, but to also manage and master the massive influx of information they will provide.
This transition is the perfect time to expand the company's cloud footprint to build a powerful synergy between the cloud, mobile and big data solutions.
Managing Emerging Legal Concerns
Gartner also predicts that as more information is collected from apps and wearables, some IT departments will have difficulty managing the sensitive nature of the information. Data collected from smartphones, tablets and wearables can be both extremely personal and protected by law, and it will fall to IT managers to ensure that the management of this new influx of data is compliant with the company's information governance policies.
IT managers must be mindful of which policies affect which groups of data and ensure that information that should be managed in-house is not accidentally shifted to the public cloud while it is being analyzed.
These new data realities will add a significant layer of complication to the network infrastructure and the rules that govern it, but the cost of not managing this data correctly could be very high. Not utilizing the influx of data nor properly managing mobile apps can lead to a competitive disadvantage, and failure to properly secure customer data, especially the data retrieved through wearables, can lead to legal issues or customer service nightmares.
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Like us on Facebook. Follow us on Twitter.
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